Health and beauty firm looked to expand revenue potential

Conduit media optimization strategy achieved $2MM in sales

topline sales
$ 0 MM

growth in 18 months

16 %

in organic and paid traffic

280 %

in average order size

annual return
$ 5.61

on ad spend and 155% increase in ad performance

A health and beauty market leader in the skincare industry had doubts that their brand was a good candidate for omnichannel ecommerce, but felt they were losing customers and sales opportunities by not maximizing their ecommerce brand presence.

With annual revenues of less than $100K, they had abundant potential for sales growth.

After assessing their catalog, content, product offerings, and media, Conduit Brands implemented a strategic plan that:


We corrected item set-up errors, placed items in the correct categories, and cleaned up pricing errors.


Told a more compelling brand story and increased keyword copy count by 85% through improved brand communication and a more effective image carousel


Increased share of voice and improved organic ranking through on-platform sponsored media traffic

In only 18 months, the company’s sales had grown to $2MM, their ecommerce channel saw a significant expansion in organic and paid traffic, and customers had increased their order sizes by 300%.

Conduit Brands isn’t just an ecommerce partner – they’re General Managers that engage in all functions of our business and provide solutions that support our marketing objectives, build brand equity, and focus on building a profitable ecommerce channel.

Brand Vice President



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Skincare leader grows ecommerce sales from <$100K to $2MM in 18 months via enhanced content, product offerings, brand communication & organic traffic.