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Where is your organization on the ecommerce journey? (choose one)

When thinking about ecomm as a channel for your business – how would you characterize your goals for next 3-5 yrs? (select all that apply)

Set foundation and get basics right Scale the channel – invest to break-even Follow the shopper: fastest growing channel (ecomm to be top 5 customer)

How do you plan to resource to achieve this goal? (select all that apply)

Outsource exclusively Start with existing internal sales & marketing departments Hire accomplished ecommerce expert Mix of internal and external Create separate and distinct internal ecommerce department

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