Experiencing a significant level of success on Amazon, in terms of product sales, is an achievement to be proud of. However, when it comes to launching a NEW product WITHIN a brand portfolio, there’s certainly an optimized way to do so.
We guided our client through the process, while executing every step requisite to launch.
Here was the process:
BRAND ASSETS DEVELOPMENT
Leveraging data and consumer insights, as well as an existing style guide, we developed a range of brand assets to create a highly engaging customer experience – via enhanced content, imagery, and key word usage.
We implemented the creative that was developed across the relevant digital and social channels.
We executed creative and content on-site, for an engaging consumer experience and drove consumers to purchase via off-platform media
in Sales in First 4 Weeks
Second Largest Selling Form in
of Total Brand Sales
Increased Average Order Value
Incremental to Base Brand